Find where your business is losing profit and cash, then fix it
Virtual CFO, cash-flow forecasting and KPI reporting for owner-managed businesses in Qatar and across the Gulf. Every engagement starts with a Business Performance Diagnostic, so our advice is built on your numbers, not assumptions.
Most accountants report your numbers. We have run businesses against them.
Specialist finance support for your sector
Generic accounting misses the numbers that matter in your industry. We focus on the sectors we know best.
Construction and contracting
Margin reporting per project, tracking of work in progress and retentions, and cash-flow forecasts built around payment certificates, so you know which jobs make money.
Hospitality and restaurants
Food and labour cost tracking, profit and loss by outlet, and weekly KPIs for restaurants, cafés and hotels, so problems show up in days, not at year end. Our approach comes from years running high-volume stores against daily targets.
QFC companies and British expats
QFC accounts and compliance, company formation support, and UK tax returns for British professionals living in Doha.
How we help you grow profit and cash
Start with the Diagnostic. From there we recommend only the support your business needs.
Business Performance Diagnostic
A structured review of your accounts, margins, cash cycle and controls. You get a clear report showing where profit and cash are leaking and what to fix first. It uses the same margin, stock and labour checks our team used to turn around retail stores.
Virtual CFO
Senior finance leadership without a full-time hire: monthly management reporting, budgets, board packs and support with the big decisions.
Cash-flow forecasting
Short-term and 12-month forecasts that show shortfalls before they happen, so you can plan payments, funding and growth with confidence.
KPI and performance reporting
Dashboards built around the few numbers that drive your business, reviewed with you every month so action follows the figures.
Accounting systems
We review, set up or migrate your accounting system, including Zoho Books and Xero, so reporting is fast and reliable. We are software-independent and recommend what fits you.
Bookkeeping and compliance
Accurate monthly bookkeeping, reconciliations and year-end support, so your management figures can be trusted.
Advice from people who have run the numbers, not just reported them
Raja Zaman
Head of Business Performance
Raja has 10 years of experience in accounting and tax, and over 10 years of experience managing stores for Tesco and Iceland, two well known UK retailers, where he delivered sales growth across multiple stores and improved productivity by up to 80%. He has helped hundreds of business owners increase sales, lower costs and improve profit. He brings the same discipline to every Business Performance Diagnostic: find where profit is leaking, fix it, then track it every week.
What our clients say
So different from my last accountants. Professional, swift, helpful and transparent, and they clearly want to look after their clients. All this and no price increase.
Frequently asked questions
What is a Business Performance Diagnostic?
It is a structured review of your financial statements, margins, cash cycle, costs and controls. We identify where your business is losing profit and cash, rank the issues by impact, and give you a clear plan for what to fix first. It is the starting point for all our advisory work.
What does a Virtual CFO do?
A Virtual CFO gives you senior finance leadership on a part-time basis. That includes monthly management reporting, budgets and forecasts, KPI reviews, and support with decisions such as pricing, hiring, funding and expansion, without the cost of a full-time CFO.
Which businesses do you work with?
We work with owner-managed businesses, from growing SMEs to established companies. Our specialist sectors are construction and contracting, and hospitality and restaurants. We also support QFC-registered companies and British expats in Qatar.
Do you only work with businesses in Qatar?
We are based in Doha and support businesses across the Gulf, including the UAE and Saudi Arabia. Most of our advisory work can be delivered remotely, with regular review meetings online or in person.
Which accounting software do you use?
We are software-independent. We work with Zoho Books, Xero and other systems, and recommend the one that fits your business rather than pushing a single product.
How do I get started?
Fill in the form below or message us on WhatsApp. We will arrange a short call to understand your business and agree the scope of your Business Performance Diagnostic.
Book your Business Performance Diagnostic
Tell us about your business and we will be in touch to arrange a call.
- A clear view of where profit and cash are leaking
- A prioritised plan of what to fix first
- No obligation to take further services